Back in 1985, John Fulton sailed across the Niagara river to promote his windsurfing school. He became an instant worldwide phenomenon.
He's called Surfing Santa these days, and makes the cold crossing every year around Christmas time.
Surfing Santa's message: gather some clothes, blankets, food, toys, money, etc…, and deliver them to a food bank or homeless shelter.
Merry Christmas John (aka, Surfing Santa)!
P. S. To see him this year--live feed--go to surfing Santa.